Experiment-research methodology in marketing types and applications

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Bibliographic Details
Main Author: Patzer, Gordon L
Format: Book
Published: Westport, Conn. Quorum 1996
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0899309607 
090 0 0 |a HF5415.2  |b .P379 1996 
100 1 # |a Patzer, Gordon L 
245 1 1 |a Experiment-research methodology in marketing  |b types and applications  |c Gordon L. Patzer 
260 # # |a Westport, Conn.  |b Quorum  |c 1996 
300 # # |a ix, 216 p.  |c 22 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing research 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=148115 
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