Experiment-research methodology in marketing types and applications
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| Main Author: | |
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| Format: | Book |
| Published: |
Westport, Conn.
Quorum
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 216 p. 22 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0899309607 |
Marketing research methodological foundations