Strategic marketing for nonprofit organizations

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Bibliographic Details
Main Author:	Andreasen, Alan R. 1934-
Other Authors:	Kotler, Philip
Format:	Book
Published:	Upper Saddle River, N.J. Prentice Hall 1996
Edition:	5th ed
Subjects:	Nonprofit organizations > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0132325470
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .K6312 1996
100	1	#	\|a Andreasen, Alan R. \|d 1934-
245	1	0	\|a Strategic marketing for nonprofit organizations \|c Philip Kotler, Alan R.Andreasen
250	#	#	\|a 5th ed
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 1996
300	#	#	\|a vi, 632 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes indexes
650	#	0	\|a Nonprofit organizations \|x Marketing
700	1	#	\|a Kotler, Philip
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=148085
964	#	#	\|c BOK \|d 01