Strategic marketing for nonprofit organizations

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Bibliographic Details
Main Author: Andreasen, Alan R. 1934-
Other Authors: Kotler, Philip
Format: Book
Published: Upper Saddle River, N.J. Prentice Hall 1996
Edition:5th ed
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Description
Item Description:Includes indexes
Physical Description:vi, 632 p. ill. 24 cm
ISBN:0132325470