Basic media writing
Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Madison [Wis.]
Brown & Benchmark
1996
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-148009 | ||
| 005 | 202037151129 | ||
| 020 | # | # | |a 0697270017 |
| 090 | 0 | 0 | |a PN4783 |b .M4 1996 |
| 100 | 1 | # | |a Mencher, Melvin |
| 245 | 1 | 1 | |a Basic media writing |c Melvin Mencher |
| 250 | # | # | |a 5th ed |
| 260 | # | # | |a Madison [Wis.] |b Brown & Benchmark |c 1996 |
| 300 | # | # | |a xviii, 488 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does. |
| 650 | # | 0 | |a Mass media |
| 650 | # | 0 | |a Writing |
| 650 | # | 0 | |a Journalism |x Style manuals |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=148009 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Basic media writing