Contemporary advertising
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Chicago
Irwin
1996
|
| Edition: | 6th ed |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-147815 | ||
| 020 | # | # | |a 0256182574 |
| 090 | 0 | 0 | |a HF5821 |b .A74 1996 |
| 100 | 1 | # | |a Arens, William F |
| 245 | 1 | 1 | |a Contemporary advertising |c William F. Arens with the editorial collaboration of Jack J. Whidden |
| 250 | # | # | |a 6th ed |
| 260 | # | # | |a Chicago |b Irwin |c 1996 |
| 300 | # | # | |a 1 v. (various pagings) |b ill. (some col.), col. map |c 29 cm |
| 490 | 1 | # | |a The Irwin series in marketing |
| 500 | # | # | |a Includes four pages of color tranparencies |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Whidden, Jack J |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147815 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Contemporary advertising