Contemporary advertising

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Bibliographic Details
Main Author:	Arens, William F
Other Authors:	Whidden, Jack J
Format:	Unknown
Published:	Chicago Irwin 1996
Edition:	6th ed
Series:	The Irwin series in marketing
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0256182574
090	0	0	\|a HF5821 \|b .A74 1996
100	1	#	\|a Arens, William F
245	1	1	\|a Contemporary advertising \|c William F. Arens with the editorial collaboration of Jack J. Whidden
250	#	#	\|a 6th ed
260	#	#	\|a Chicago \|b Irwin \|c 1996
300	#	#	\|a 1 v. (various pagings) \|b ill. (some col.), col. map \|c 29 cm
490	1	#	\|a The Irwin series in marketing
500	#	#	\|a Includes four pages of color tranparencies
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
700	1	#	\|a Whidden, Jack J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147815
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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