Contemporary advertising
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Main Author: | |
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Other Authors: | |
Format: | Unknown |
Published: |
Chicago
Irwin
1996
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Edition: | 6th ed |
Series: | The Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Includes four pages of color tranparencies |
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Physical Description: | 1 v. (various pagings) ill. (some col.), col. map 29 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 0256182574 |