Contemporary advertising
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Chicago
Irwin
1996
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| Edition: | 6th ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes four pages of color tranparencies |
|---|---|
| Physical Description: | 1 v. (various pagings) ill. (some col.), col. map 29 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256182574 |
Contemporary advertising