Contemporary advertising

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Bibliographic Details
Main Author: Arens, William F
Other Authors: Whidden, Jack J
Format: Unknown
Published: Chicago Irwin 1996
Edition:6th ed
Series:The Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes four pages of color tranparencies
Physical Description:1 v. (various pagings) ill. (some col.), col. map 29 cm
Bibliography:Includes bibliographical references and index
ISBN:0256182574