Marketing management integrating theory and practice

Saved in:

Bibliographic Details
Main Author:	Proctor, Tony
Format:	Book
Published:	London ITP 1996
Subjects:	Marketing > Management Strategic planning Communication in marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-147806
020	#	#	\|a 0412623501
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.13 \|b .P76 1996
100	1	#	\|a Proctor, Tony
245	1	0	\|a Marketing management \|b integrating theory and practice \|c Tony Proctor
260	#	#	\|a London \|b ITP \|c 1996
300	#	#	\|a xxvi, 528 p. \|b ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147806
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|