Marketing management integrating theory and practice
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| Main Author: | |
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| Format: | Book |
| Published: |
London
ITP
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvi, 528 p. ill. 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0412623501 |
Strategic integrated marketing communication theory and practice