Image marketing using public perceptions to attain business objectives

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Bibliographic Details
Main Author:	Marconi, Joe
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1996
Subjects:	Advocacy advertising Corporate image Public relations
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-147605
020	#	#	\|a 0844235040
090	0	0	\|a HD59.2 \|b .M37 1996
100	1	#	\|a Marconi, Joe
245	1	1	\|a Image marketing \|b using public perceptions to attain business objectives \|c Joe Marconi
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1996
300	#	#	\|a xviii, 232 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advocacy advertising
650	#	0	\|a Corporate image
650	#	0	\|a Public relations
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147605
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam