Image marketing using public perceptions to attain business objectives

Image marketing using public perceptions to attain business objectives

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Bibliographic Details
Main Author: Marconi, Joe
Format: Book
Published: Lincolnwood, Ill. NTC Business Books 1996
Subjects:
Advocacy advertising
Corporate image
Public relations
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 232 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0844235040

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