Dictionary of marketing terms

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Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Bennett, Peter D
Format: Unknown
Published: Lincolnwood, Ill., USA NTC Business Books 1995
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0844235989 
090 0 0 |a HF5415  |b .D4874 1995 
245 0 0 |a Dictionary of marketing terms  |c Peter D. Bennett, editor 
250 # # |a 2nd ed 
260 # # |a Lincolnwood, Ill., USA  |b NTC Business Books  |c 1995 
300 # # |a xiv, 316 p.  |c 24 cm 
500 # # |a At head of title: American Marketing Association 
504 # # |a Includes bibliographical references (p. 309-316) 
650 # 0 |a Marketing  |v Dictionaries 
700 1 # |a Bennett, Peter D 
710 1 # |a American Marketing Association 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147579 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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