Dictionary of marketing terms
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Lincolnwood, Ill., USA
NTC Business Books
1995
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | At head of title: American Marketing Association |
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| Physical Description: | xiv, 316 p. 24 cm |
| Bibliography: | Includes bibliographical references (p. 309-316) |
| ISBN: | 0844235989 |
Glossary of marketing terms