Dictionary of marketing terms

Dictionary of marketing terms

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Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Bennett, Peter D
Format: Unknown
Published: Lincolnwood, Ill., USA NTC Business Books 1995
Edition:2nd ed
Subjects:
Marketing > Dictionaries
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:At head of title: American Marketing Association
Physical Description:xiv, 316 p. 24 cm
Bibliography:Includes bibliographical references (p. 309-316)
ISBN:0844235989

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