Direct Response Television The Authoritative Guide
"Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the...
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Main Authors: | Brady, Frank R. (Author), Vasquez, John Angel (Author) |
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Format: | Book |
Language: | English |
Published: |
Lincolnwood, Ill., USA
NTC Business Books
1996
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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