Direct Response Television The Authoritative Guide

"Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the...

Full description

Saved in:
Bibliographic Details
Main Authors: Brady, Frank R. (Author), Vasquez, John Angel (Author)
Format: Book
Language:English
Published: Lincolnwood, Ill., USA NTC Business Books 1996
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!