Direct Response Television The Authoritative Guide
"Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill., USA
NTC Business Books
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-147575 | ||
| 005 | 202111110239 | ||
| 008 | 211201t1996 XXU ag# ##001 |#eng#D | ||
| 020 | # | # | |a 0844235482 |q hardback |
| 020 | # | # | |a 9780844235486 |q hardback |
| 090 | 0 | 0 | |a HF6146.T42 |b B65 1996 |
| 100 | 1 | # | |a Brady, Frank R. |e author |
| 245 | 1 | 0 | |a Direct Response Television |b The Authoritative Guide |c Frank R. Brady, J. Angel Vasquez |
| 264 | # | 1 | |a Lincolnwood, Ill., USA |b NTC Business Books |c 1996 |
| 300 | # | # | |a xv, 287 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 207-208) and index |
| 520 | # | # | |a "Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today. In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control." |
| 650 | # | 0 | |a Advertising media planning |
| 650 | # | 0 | |a Television advertising |
| 650 | # | 0 | |a Television |x Production and direction |
| 700 | 1 | # | |a Vasquez, John Angel |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147575 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Response television