Direct Response Television The Authoritative Guide
"Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill., USA
NTC Business Books
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | "Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today. In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control." |
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| Physical Description: | xv, 287 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references (p. 207-208) and index |
| ISBN: | 0844235482 9780844235486 |
Response television