Advertising media planning

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Bibliographic Details
Main Author: Sissors, Jack Zanville 1919-
Other Authors: Bumba, Lincoln
Format: Book
Published: Lincolnwood, Ill. NTC Business Books 1996
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 514 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0844235008