New and improved the story of mass marketing in America

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Bibliographic Details
Main Author:	Tedlow, Richard S
Format:	Book
Published:	Boston, Mass Harvard Business School Press 1996
Subjects:	Marketing > Case studies > United States Marketing > History > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

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020	#	#	\|a 0875846726
090	0	0	\|a HF5415.1 \|b .T44 1996
100	1	#	\|a Tedlow, Richard S
245	1	1	\|a New and improved \|b the story of mass marketing in America \|c Richard S. Tedlow
260	#	#	\|a Boston, Mass \|b Harvard Business School Press \|c 1996
300	#	#	\|a xxx, 483 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Case studies \|z United States
650	#	0	\|a Marketing \|x History \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147502
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam