New and improved the story of mass marketing in America
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston, Mass
Harvard Business School Press
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxx, 483 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0875846726 |
The New Marketing