New and improved the story of mass marketing in America

New and improved the story of mass marketing in America

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Bibliographic Details
Main Author: Tedlow, Richard S
Format: Unknown
Published: Boston, Mass Harvard Business School Press 1996
Subjects:
Marketing > Case studies > United States
Marketing > History > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxx, 483 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0875846726

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