THE NEW MAXIMARKETING

Saved in:
Bibliographic Details
Main Authors: Rapp, Stan (Author), Collins, Thomas L. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 1996
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000cam#a2200000#i#4501
001 wils-147500
005 20231021125636
008 231121t1996 XXU a## ##001 ##eng#D
020 # # |a 007052033X (hardback) 
020 # # |a 9780070520332 (hardback) 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .R3255 1996 
100 1 # |a Rapp, Stan  |e author 
245 1 1 |a THE NEW MAXIMARKETING  |c Stan Rapp and Thomas L. Collins 
264 # 1 |a New York  |b McGraw-Hill  |c 1996 
264 # 4 |c ©1996 
300 # # |a xx, 330 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
650 # 0 |a Marketing 
650 # 0 |a Advertising 
650 # 0 |a Sales promotion 
700 1 # |a Collins, Thomas L.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147500 
964 # # |c BOK  |d 01