Principles and practice of marketing

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Bibliographic Details
Main Author:	Jobber, David 1947-
Format:	Unknown
Published:	London McGraw-Hill [1995]
Subjects:	Marketing Marketing > Case studies > Europe
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0077079353
090	0	0	\|a HF5415 \|b .J5 1995
100	1	#	\|a Jobber, David \|c 1947-
245	1	1	\|a Principles and practice of marketing \|c David Jobber
260	#	#	\|a London \|b McGraw-Hill \|c [1995]
300	#	#	\|a xx, 745 p. \|b ill. (some col.) \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Case studies \|z Europe
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147410
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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