Principles and practice of marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
McGraw-Hill
[1995]
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 745 p. ill. (some col.) 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0077079353 |
Principles and Practice of Marketing 
Marketing in Europe