THE DYNAMICS OF MASS COMMUNICATION

This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.

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Bibliographic Details
Main Author:	Dominick, Joseph R (Author)
Format:	Unknown
Language:	English
Published:	New York McGraw-Hill 1996
Edition:	FIFTH EDITION
Series:	McGraw-Hill series in mass communication
Subjects:	Mass media
Online Access:	Click Here to View Status and Holdings.
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