THE DYNAMICS OF MASS COMMUNICATION
This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
New York
McGraw-Hill
1996
|
| Edition: | FIFTH EDITION |
| Series: | McGraw-Hill series in mass communication
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure. |
|---|---|
| Physical Description: | xxiii, 599 pages illustrations (some colour) 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070179964 |
The dynamics of mass communication