Market research a guide to planning, methodology and evaluation
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
London
Kogan Page
1996
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-147120 | ||
| 020 | # | # | |a 0749417854 |
| 090 | 0 | 0 | |a HF5415.2 |b .H348 1996 |
| 100 | 1 | # | |a Hague, Paul N |
| 245 | 1 | 1 | |a Market research |b a guide to planning, methodology and evaluation |c Paul Hague & Peter Jackson |
| 250 | # | # | |a 1st ed |
| 260 | # | # | |a London |b Kogan Page |c 1996 |
| 300 | # | # | |a 224 p. |b ill. |c 23 cm |
| 504 | # | # | |a Includes bibliographical references (p. 207-220) and index |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Jackson, Peter |c 1942- |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147120 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Market research a guide to planning methodology and evaluation