Market research a guide to planning, methodology and evaluation

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Bibliographic Details
Main Author:	Hague, Paul N
Other Authors:	Jackson, Peter 1942-
Format:	Unknown
Published:	London Kogan Page 1996
Edition:	1st ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.2 \|b .H348 1996
100	1	#	\|a Hague, Paul N
245	1	1	\|a Market research \|b a guide to planning, methodology and evaluation \|c Paul Hague & Peter Jackson
250	#	#	\|a 1st ed
260	#	#	\|a London \|b Kogan Page \|c 1996
300	#	#	\|a 224 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references (p. 207-220) and index
650	#	0	\|a Marketing research
700	1	#	\|a Jackson, Peter \|c 1942-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147120
964	#	#	\|c BOK \|d 01
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