Successful marketing research the complete guide to getting and using essential information about your customers and competitors
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
John Wiley & Sons
1996
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| Series: | A Wiley small business edition
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-146984 | ||
| 020 | # | # | |a 0471123811 |
| 090 | 0 | 0 | |a HF5415.2 |b .H39 1996 |
| 100 | 1 | # | |a Hester, Edward L |
| 245 | 1 | 1 | |a Successful marketing research |b the complete guide to getting and using essential information about your customers and competitors |c Edward L. Hester |
| 260 | # | # | |a New York |b John Wiley & Sons |c 1996 |
| 300 | # | # | |a xv, 240 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a A Wiley small business edition |
| 504 | # | # | |a Includes bibliographical references (p. 232-234) and index |
| 650 | # | 0 | |a Marketing research |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=146984 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Successful marketing research the complete guide to getting and using essential information about your customers and competitors