International advertising communicating across cultures

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Bibliographic Details
Main Author:	Mueller, Barbara 1958-
Format:	Book
Published:	Belmont Wadsworth Pub. Co. 1996
Subjects:	Advertising Intercultural communication Advertising media planning Export marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0534192785
090	0	0	\|a HF5823 \|b .M83 1996
100	1	#	\|a Mueller, Barbara \|c 1958-
245	1	1	\|a International advertising \|b communicating across cultures \|c Barbara Mueller
260	#	#	\|a Belmont \|b Wadsworth Pub. Co. \|c 1996
300	#	#	\|a xi, 340 p. \|b ill., map \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Intercultural communication
650	#	0	\|a Advertising media planning
650	#	0	\|a Export marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=146645
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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