Marketing classics a selection of influential articles

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Bibliographic Details
Other Authors:	Mokwa, Michael P, Cox, Keith Kohn, Enis, Ben M
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1995
Edition:	8th ed., 25th anniversary ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-146384
020	#	#	\|a 0205159885
090	0	0	\|a HF5415 \|b .M29748 1991
245	1	1	\|a Marketing classics \|b a selection of influential articles \|c [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa
250	#	#	\|a 8th ed., 25th anniversary ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1995
300	#	#	\|a xii, 612 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Mokwa, Michael P
700	#	#	\|a Cox, Keith Kohn
700	#	#	\|a Enis, Ben M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=146384
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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