Marketing classics a selection of influential articles
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| Other Authors: | , , |
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| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1995
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| Edition: | 8th ed., 25th anniversary ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 612 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0205159885 |
Marketing classics a selection of influential articles