TOURISM MARKETING MANAGEMENT HANDBOOK

TOURISM MARKETING MANAGEMENT HANDBOOK

Features highlights from the Tourism Marketing and Management Handbook, which have been selected to reflect the most widely convered subjects in key tourism marketing and management syllabi. The book provides a comprehensive reference source to these crucial issues in tourism marketing and managemen...

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Bibliographic Details
Other Authors: Witt, Stephen F, Moutinho, Luiz
Format: Book
Language:English
Published: New York Prentice Hall 1995
Edition:Student ed
Subjects:
Tourism > Marketing
Tourism > Management
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