TOURISM MARKETING MANAGEMENT HANDBOOK

• Other Authors: Witt, Stephen F, Moutinho, Luiz
• Format: Book
• Language: English
• Published: New York Prentice Hall 1995
• Edition: Student ed
• Subjects: Tourism > Marketing; Tourism > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: x, 556 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0134395301

Features highlights from the Tourism Marketing and Management Handbook, which have been selected to reflect the most widely convered subjects in key tourism marketing and management syllabi. The book provides a comprehensive reference source to these crucial issues in tourism marketing and management, in a practical and user-friendly format. Tourism students can benefit from the content and structure of the Handbook in many ways. For example, from the depth of coverage of various management decision areas; from the applied analysis and discussion which includes pertinent examples; from the lengthy chapter bibliographies for those requiring more in-depth knowledge; and from the international approach used in the preparation of the chapters.