Marketing encyclopedia issues and trends shaping the future

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Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Heilbrunn, Jeffrey
Format: Unknown
Published: Chicago American Marketing Association 1995
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0844235938 
090 0 0 |a HF5415  |b .M2982 1995 
245 1 1 |a Marketing encyclopedia  |b issues and trends shaping the future  |c Jeffrey Heilbrunn, editor 
260 # # |a Chicago  |b American Marketing Association  |c 1995 
300 # # |a x, 348 p.  |b ill.  |c 24 cm 
500 # # |a At head of title: American Marketing Association 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Encyclopedias 
700 1 # |a Heilbrunn, Jeffrey 
710 1 # |a American Marketing Association 
745 # # |a American Marketing Assocication marketing encyclopedia 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=145640 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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