Marketing encyclopedia issues and trends shaping the future
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| Format: | Unknown |
| Published: |
Chicago
American Marketing Association
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | At head of title: American Marketing Association |
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| Physical Description: | x, 348 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0844235938 |
Companion encyclopedia of marketing