Marketing strategy planning and implementation

Marketing strategy planning and implementation

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Bibliographic Details
Main Author: Walker, Orville C
Other Authors: Larreche, Jean-Claude, Boyd, Harper W
Format: Unknown
Published: Chicago Irwin 1996
Edition:2nd ed
Series:Irwin series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 392 p. ill. 23 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0256136920

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