Marketing strategy planning and implementation
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Chicago
Irwin
1996
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| Edition: | 2nd ed |
| Series: | Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 392 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0256136920 |
Marketing strategy planning and implementation