Strategic business marketing
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Main Author: | |
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Format: | Book |
Published: |
New York
Prentice Hall
1995
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Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Rev. ed. of: Strategic industrial marketing. 2nd ed. 1989 |
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Physical Description: | xi, 506 p. ill. 24 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 0132033658 |