Marketing strategy relationships, offerings, timing & resource allocation

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Bibliographic Details
Main Author:	Sudharshan, Devanathan
Format:	Book
Published:	New Jersey Prentice-Hall 1995
Subjects:	Marketing > Management Competition Strategic planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Sudharshan, Devanathan
245	1	1	\|a Marketing strategy \|b relationships, offerings, timing & resource allocation \|c D. Sudharshan
260	#	#	\|a New Jersey \|b Prentice-Hall \|c 1995
300	#	#	\|a xvii, 446 p. \|b ill. \|c 27 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Competition
650	#	0	\|a Strategic planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=143331
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam