Marketing strategy relationships, offerings, timing & resource allocation
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| Format: | Unknown |
| Published: |
New Jersey
Prentice-Hall
1995
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvii, 446 p. ill. 27 cm |
| ISBN: | 0024182648 |
Marketing strategy a customer-driven approach 
Marketing strategy