Strategic retail management text and cases

• Main Authors: Bell, David E. 1949- (Author), Salmon, Walter J (Author)
• Format: Book
• Language: English
• Published: Cincinnati, Ohio South Western College Pub. 1996
• Subjects: Retail trade > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 1 volome (various pagings) illustrations, maps 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0538849088

This work on the retailing firm is written from the perspective of senior management.