Online market research cost-effective searching of the Internet and online databases

Online market research cost-effective searching of the Internet and online databases

Market research provides business professionals with the knowledge needed tosell products and services effectively. One of the best and easiest means forobtaining timely information on the latest business and industry trends,competitors, demographics, and product information is through onlinesources...

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Bibliographic Details
Main Author: Lescher, John F (Author)
Format: Book
Published: Reading, Mass. Addison-Wesley 1995
©1995
Subjects:
Internet (Computer network)
Marketing research > Computer network resources
Online databases
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0201489295  |q paperback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF5415.2  |b .L45 1995 
100 1 # |a Lescher, John F  |e author 
245 1 1 |a Online market research  |b cost-effective searching of the Internet and online databases  |c John F. Lescher 
264 # 1 |a Reading, Mass.  |b Addison-Wesley  |c 1995 
264 # 1 |c ©1995 
300 # # |a xvii, 269 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Market research provides business professionals with the knowledge needed tosell products and services effectively. One of the best and easiest means forobtaining timely information on the latest business and industry trends,competitors, demographics, and product information is through onlinesources. 
650 # 0 |a Internet (Computer network) 
650 # 0 |a Marketing research  |x Computer network resources 
650 # 0 |a Online databases 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=142665 
964 # # |c BOK  |d 01 
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