Online market research cost-effective searching of the Internet and online databases

• Main Author: Lescher, John F (Author)
• Format: Book
• Published: Reading, Mass. Addison-Wesley 1995; ©1995
• Subjects: Internet (Computer network); Marketing research > Computer network resources; Online databases
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvii, 269 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0201489295

Market research provides business professionals with the knowledge needed tosell products and services effectively. One of the best and easiest means forobtaining timely information on the latest business and industry trends,competitors, demographics, and product information is through onlinesources.