Marketing research an applied approach
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
1996
|
| Edition: | 5th ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-142540 | ||
| 020 | # | # | |a 0079122523 |
| 090 | 0 | 0 | |a HF5415.2 |b .K53 1996 |
| 100 | 1 | # | |a Kinnear, Thomas C. |c 1943- |
| 245 | 1 | 1 | |a Marketing research |b an applied approach |c Thomas C. Kinnear, James R. Taylor |
| 250 | # | # | |a 5th ed |
| 260 | # | # | |a New York |b McGraw-Hill |c 1996 |
| 300 | # | # | |a xxii, 888 p. |b ill. |c 23 cm. |e 1 computer disk (3 1/2 in.) |
| 490 | 1 | # | |a McGraw-Hill series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Taylor, James Ronald |c 1938- |y joint author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=142540 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Marketing research an applied approach