Marketing research an applied approach

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Bibliographic Details
Main Author:	Kinnear, Thomas C. 1943-
Other Authors:	Taylor, James Ronald 1938-
Format:	Unknown
Published:	New York McGraw-Hill 1996
Edition:	5th ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management Marketing research
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0079122523
090	0	0	\|a HF5415.2 \|b .K53 1996
100	1	#	\|a Kinnear, Thomas C. \|c 1943-
245	1	1	\|a Marketing research \|b an applied approach \|c Thomas C. Kinnear, James R. Taylor
250	#	#	\|a 5th ed
260	#	#	\|a New York \|b McGraw-Hill \|c 1996
300	#	#	\|a xxii, 888 p. \|b ill. \|c 23 cm. \|e 1 computer disk (3 1/2 in.)
490	1	#	\|a McGraw-Hill series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing research
700	1	#	\|a Taylor, James Ronald \|c 1938- \|y joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=142540
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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