Marketing a Southeast Asian perspective

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Bibliographic Details
Other Authors:	McGovern, Ian
Format:	Book
Published:	Singapore Addison Wesley Pub. Co. 1996
Subjects:	Marketing > Asia, Southeastern Marketing > Management > Asia, Southeastern Marketing > Case studies > Singapore
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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020	#	#	\|a 0201889102
090	0	0	\|a HF5415.12.A84 \|b M367 1996
245	1	1	\|a Marketing \|b a Southeast Asian perspective \|c edited by Ian McGovern
260	#	#	\|a Singapore \|b Addison Wesley Pub. Co. \|c 1996
300	#	#	\|a xvi, 325 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|z Asia, Southeastern
650	#	0	\|a Marketing \|x Management \|z Asia, Southeastern
650	#	0	\|a Marketing \|x Case studies \|z Singapore
700	1	#	\|a McGovern, Ian
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=142523
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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