Consumer marketing strategies
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| Format: | Unknown |
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| Published: |
Boston, MA
Harvard Business School Press
1991
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| Series: | Harvard business review paperback
no. 90087 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer behavior and marketing strategy
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson
CONSUMER BEHAVIOR IN MARKETING STRATEGY
