Consumer marketing strategies

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Bibliographic Details
Format: Book
Published: Boston, MA Harvard Business School Press 1991
Series:Harvard business review paperback no. 90087
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0875842836 
090 0 0 |a HF5415  |b .C66 1991 
245 1 1 |a Consumer marketing strategies 
260 # # |a Boston, MA  |b Harvard Business School Press  |c 1991 
300 # # |a vi, 176 p.  |b ill.  |c 29 cm 
490 1 # |a Harvard business review paperback  |v no. 90087 
500 # # |a Articles reprinted from Harvard Business Review 
504 # # |a Includes bibliographical references 
650 # 0 |a Consumers  |x Marketing 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=141639 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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