Consumer marketing strategies
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| Format: | Unknown |
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| Published: |
Boston, MA
Harvard Business School Press
1991
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| Series: | Harvard business review paperback
no. 90087 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Articles reprinted from Harvard Business Review |
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| Physical Description: | vi, 176 p. ill. 29 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 0875842836 |
Consumer behavior and marketing strategy