Concurrent marketing integrating product, sales, and service
Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service
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| Format: | Book |
| Published: |
Boston, Mass.
Harvard Business School Press
1995
©1995 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service |
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| Physical Description: | xxvii, 307 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references (page 283-296) and index |
| ISBN: | 0875844448 |
The Marketing-Sales Operation