Field guide to strategy a glossary of essential tools and concepts for today's manager

Field Guide to Strategy brings down the barriers to understanding the fundamental language of strategy. For both seasoned professionals and students new to the field, this volume defines crucial strategy terms, reviews important strategic concepts, highlights the strategies of well-known companies (...

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Bibliographic Details
Main Author: Hindle, Tim (Author)
Other Authors: Lawrence, Margaret 1950- (Editor)
Format: Book
Published: Boston, Mass. Harvard Business School Press 1994
©1994
Series:Harvard Business/The Economist reference series
Subjects:
Online Access:Click Here to View Status and Holdings.
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520 # # |a Field Guide to Strategy brings down the barriers to understanding the fundamental language of strategy. For both seasoned professionals and students new to the field, this volume defines crucial strategy terms, reviews important strategic concepts, highlights the strategies of well-known companies (from blue-chip General Electric to upstart The Body Shop), describes the background and strategic emphasis of the most prominent consulting firms, and outlines strategic tools in widespread use. 
650 # 0 |a Strategic planning  |v Terminology 
700 1 # |a Lawrence, Margaret  |c 1950-  |e editor 
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