Total quality in marketing

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Bibliographic Details
Main Author: Johnson, William C
Other Authors: Chvala, Richard J
Format: Book
Published: Delray Beach, Fla. St. Lucie Press 1996
Series:The St. Lucie Press total quality series
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-141525
020 # # |a 1884015131 
090 0 0 |a HF5415.13  |b .J587 1996 
100 1 # |a Johnson, William C 
245 1 1 |a Total quality in marketing  |c by William C. Johnson, Richard J. Chvala 
260 # # |a Delray Beach, Fla.  |b St. Lucie Press  |c 1996 
300 # # |a xix, 276 p.  |c 24 cm 
490 1 # |a The St. Lucie Press total quality series 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Management 
650 # 0 |a Total quality management 
700 1 # |a Chvala, Richard J 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=141525 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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