Total quality in marketing
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Delray Beach, Fla.
St. Lucie Press
1996
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Series: | The St. Lucie Press total quality series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-141525 | ||
020 | # | # | |a 1884015131 |
090 | 0 | 0 | |a HF5415.13 |b .J587 1996 |
100 | 1 | # | |a Johnson, William C |
245 | 1 | 1 | |a Total quality in marketing |c by William C. Johnson, Richard J. Chvala |
260 | # | # | |a Delray Beach, Fla. |b St. Lucie Press |c 1996 |
300 | # | # | |a xix, 276 p. |c 24 cm |
490 | 1 | # | |a The St. Lucie Press total quality series |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing |x Management |
650 | # | 0 | |a Total quality management |
700 | 1 | # | |a Chvala, Richard J |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=141525 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1|| |