Total quality in marketing

Total quality in marketing

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Bibliographic Details
Main Author: Johnson, William C
Other Authors: Chvala, Richard J
Format: Unknown
Published: Delray Beach, Fla. St. Lucie Press 1996
Series:The St. Lucie Press total quality series
Subjects:
Marketing > Management
Total quality management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 276 p. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:1884015131

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